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FACULTY

Dr.CRIS ABRAHAM
KOCHUKALAM

faculty
Dr.CRIS ABRAHAM KOCHUKALAM

ASSISTANT PROFESSOR
crisabrahamk@gmail.com

Full Name:
Dr.CRIS ABRAHAM KOCHUKALAM
Designation:
ASSISTANT PROFESSOR
Qualification:
MBA,Ph.D
Area of Specialization:
MARKETING MANAGEMENT
Phone:
+91 9645646777
Email:
crisabrahamk@gmail.com

MANAGEMENT , INNOVATION AND ENTREPRENEURSHIP
MANAGERIAL COMMUNICATION
MARKETING MANAGEMENT
PRODUCT AND BRAND MANAGEMENT
RURAL MARKETING
RETAIL MANAGEMENT
CONSUMER EXPERIENCE (RESEARCH AREA)

  • YEAR OF PUBLICATION : 2010
    TITLE : TATA NANO - AN INNOVATION STUCK IN INTERVENTION
    PUBLISHED IN (GIVE DETAILS) : CASE STUDIES IN MANAGEMENT- CONTEMPORARY PERSPECTIVE
    ISBN /ISSN : ISBN: 978-81-920730-0-2
  • YEAR OF PUBLICATION : 2011
    TITLE : DECISION PENDING AT LEARNWARE SOLUTIONS
    PUBLISHED IN : CASE STUDIES IN MANAGEMENT- THEORY TO PRACTICE
    ISBN /ISSN : ISBN: 978-81-920730-1-9
  • YEAR OF PUBLICATION : 2013
    TITLE : MUNICIPAL SOLID WASTE MANAGEMENT IN INDIA
    PUBLISHED IN : JOURNAL ON ORGANIZATION AND MANAGEMENT
    ISBN /ISSN : ISSN: 0972-9003
  • YEAR OF PUBLICATION : 2013
    TITLE : ORGANIC SUSTAINABILITY - BEYOND THE HORIZON OF BUSINESS MANAGEMENT
    PUBLISHED IN : JOURNAL ON ORGANIZATION AND MANAGEMENT
    ISBN /ISSN : ISSN: 0972-9003
  • YEAR OF PUBLICATION : 2014
    TITLE : PANKAJ NEEDS A DECISION CATALYST
    PUBLISHED IN : MANAGEMENT 3.0
    ISBN /ISSN : ISBN: 978-81-924315-1-1
  • YEAR OF PUBLICATION : 2014
    TITLE : INTEGRATED SELF HELP GROUP - POTENTIAL MAXIMIZED THROUGH A SUSTAINABLE SOCIAL BUSINESS MODEL
    PUBLISHED IN : IBMRD’S JOURNAL OF MANAGEMENT & RESEARCH
    ISBN /ISSN : PRINT ISSN:2277-7830, ONLINE ISSN:2348-5922
  • YEAR OF PUBLICATION : 2014
    TITLE : A COCONUT HEALTH DRINK FOR THE REVIVAL OF THE COCONUT INDUSTRY
    PUBLISHED IN : JOURNAL ON ORGANIZATION AND MANAGEMENT
    ISBN /ISSN : ISSN : 0972-9003
  • YEAR OF PUBLICATION : 2014
    TITLE : ORGANIC SUSTAINABILITY -IN SEARCH OF A HIGHER PURPOSE
    PUBLISHED IN : VELS MANAGEMENT JOURNAL
    ISBN /ISSN : ISSN: 2250-1223
  • YEAR OF PUBLICATION : 2014
    TITLE : BANKING SERVICES MARKETING IN CONTEMPORARY ICT ERA WITH SPECIFIC REFERENCE TO KERALA
    PUBLISHED IN : UNLEASHING MANAGEMENT POTENTIAL
    ISBN /ISSN : ISBN: 978-93-81888-58-2
  • YEAR OF PUBLICATION : 2015
    TITLE : CUSTOMER EXPERIENCE PARADIGM- THE DISCONNECT EXPERIENCE
    PUBLISHED IN : JOURNAL OF ADVANCES IN BUSINESS MANAGEMENT
    ISBN /ISSN : PRINT ISSN :2395-7328 , ONLINE ISSN: 2395-7441
  • YEAR OF PUBLICATION : 2015
    TITLE : CUSTOMER EXPERIENCE AND CUSTOMER SEGMENTATION IN MODERN BANKING
    PUBLISHED IN : INTERNATIONAL JOURNAL OF RETAILING AND RURAL BUSINESS PERSPECTIVES
    ISBN /ISSN : PRINT ISSN : 2279-0934 , ONLINE ISSN : 2279-0942
  • YEAR OF PUBLICATION:-2016
    TITLE:-MAKE IN INDIA OPPORTUNITIES AND CHALLENGES-A STUDY BASED ON MSMEs IN KERALA
    PUBLISHED IN:- COMPENDIUM OF RESEARCH PAPERS OF NATIONAL CONFERENCE ON MAKE IN INDIA
    ISBN:-978-81-927423-2-8
  • YEAR OF PUBLICATION:-2016
    TITLE:-MAKE IN INDIA CHALLENGES(PUT FORWARD) BY THE POPULATION AND AN UNCERTAIN GLOBAL ECONOMY
    PUBLISHED IN:- COMPENDIUM OF RESEARCH PAPERS OF NATIONAL CONFERENCE ON MAKE IN INDIA
    ISBN:-978-81-927423-2-8
  • YEAR OF PUBLICATION:-2016
    TITLE:- MAKE IN INDIA AND FINANCIAL DEVELOPMENT
    PUBLISHED IN:- COMPENDIUM OF RESEARCH PAPERS OF NATIONAL CONFERENCE ON MAKE IN INDIA
    ISBN:-978-81-927423-2-8

  • TITLE : THE DILEMMA OF AN INEXPERIENCED ONLINE BUYER
    PRESENTED IN : INTERNATIONAL CASE WRITING COMPETITION-2011,DHRUVA COLLEGE OF MANAGEMENT AND CALIFORNIA STATE UNIVERSITY, HYDERABAD
  • YEAR OF PRESENTATION : 2014
    TITLE : INNOVATIVE MODEL FOR PROJECT CENTERED LEARNING IN B-SCHOOLS SCALING-UP WITH SELFHELPGROUPS
    PRESENTED IN : NATIONAL SEMINAR ON INNOVATION AND STRATEGIC BUSINESS PRACTICES, SNGIST,KERALA
  • YEAR OF PRESENTATION : 2014
    TITLE : INTEGRATED SELF HELP GROUP - THE POTENTIAL MAXIMIZED THROUGH A SUSTAINABLE SOCIAL BUSINESS MODEL
    PRESENTED IN : INTERNATIONAL CONFERENCE ON ICT IN RURAL DEVELOPMENT, AHMEDNAGAR,PUNE
  • YEAR OF PRESENTATION : 2014
    TITLE : NEERA- THE UNTAPPED POTENTIAL OF A COCONUT HEALTH DRINK
    PRESENTED IN : GLOBAL SUMMIT ON MANAGEMENT CASES, IIM-RAIPUR
  • YEAR OF PRESENTATION : 2014
    TITLE : PANKAJ NEEDS A DECISION CATALYST
    PRESENTED IN : IICC- ICBM'S INTERNATIONAL CASE CONFERENCE , ATTAPUR,TELANGANA
  • YEAR OF PRESENTATION : 2015
    TITLE : WOMEN ENTREPRENEUR ,EMPLOYMENT GUARANTEE SCHEME AND WORKERS-A TRILOGY
    PRESENTED IN : NATIONAL PAPER PRESENTATION COMPETITION ON MICRO SMALL AND MEDIUM ENTERPRISES:
    TRAJECTORIES AND PARADIGMS OF SUSTAINABLE BUSINESS,KERALA
  • YEAR OF PRESENTATION : 2015
    TITLE : FOODIE APP FOR KUDUMBASREE